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	<title>Comments on: When appearance is used to impact change</title>
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	<link>http://www.rebeccacottrell.co.uk/blog/2008/02/23/instances-where-appearance-is-used-to-impact-change/</link>
	<description>Rebecca Cottrell's blog</description>
	<pubDate>Thu, 28 Aug 2008 20:53:41 +0000</pubDate>
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		<title>By: Andrew</title>
		<link>http://www.rebeccacottrell.co.uk/blog/2008/02/23/instances-where-appearance-is-used-to-impact-change/#comment-42</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Sat, 23 Feb 2008 17:11:20 +0000</pubDate>
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		<description>I think Free Rice really nails the combination of factors to attract interest as well as achieve a certain goal. First of all, it's a game where the player tangibly benefits (increased vocabulary). Secondly, it helps a charity. Thirdly, the sponsors associated are tastefully recognised without any bloated/obnoxious advertisement techniques. It really is one of those effortlessly simple ideas that harmonises all its elements without irritating the user.</description>
		<content:encoded><![CDATA[<p>I think Free Rice really nails the combination of factors to attract interest as well as achieve a certain goal. First of all, it&#8217;s a game where the player tangibly benefits (increased vocabulary). Secondly, it helps a charity. Thirdly, the sponsors associated are tastefully recognised without any bloated/obnoxious advertisement techniques. It really is one of those effortlessly simple ideas that harmonises all its elements without irritating the user.</p>
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