I’m trying to think of instances when appearance has been used to make a concept more attractive to users, when the concept on its own would not be popular or as popular as, say, music (but what is?). It is difficult to ‘sell’ something to someone if it is not desirable on its own.

I’ve seen a couple of ideas pop up recently which add incentive and fun to altruism:

1) Facebook application: Causes
One of the features I like on Causes is charity gifts, which are really nicely designed gifts that actually make a difference.

It was pointed out to me that there’s quite a surreal contrast between the shocking reality of the situation and giving a charity gift on Facebook from the comfort of your expensive apartment. But this way, at least something happens at all.

2) Website: Free Rice
Free Rice is a fun and educational game that donates 20 grains of rice for every word you define correctly on the site. You learn, and the UN World Food Program helps end hunger. I even learned a few new words.