The future belongs to the uninhibited
Chris just sent me a link to this fascinating New York Magazine article on how young people are using the internet to build their identity online. 
I was, to some extent, part of the phenomenon of exhibitionist, obsessively-self-documenting teens on Livejournal. I started off on Livejournal writing plain, dull, what-I-had-for-lunch journal entries (FYI, I now do this on Twitter).
As I connected with other Livejournal users, I realised that I could tailor my posts to garner more comments (the cherished stamp of popularity). Comments motivated my writing, and I wrote to amuse, entertain, and to provoke commentry. I enjoyed having readers who commented on my posts as much as I enjoyed writing the posts.
I wasn’t as as obsessed with it as some. Some contacts on Livejournal would document themselves with endless photographs. And then I remember a community popping up on Livejournal, sometime in 2003, called “Nonuglies”. To join this community, wannabe members were asked to submit a journal entry to the community featuring three photos of themselves. Existing members would then vote “yes” or “no” on whether the applicant was beautiful enough to be accepted to the site. After the board had cast their votes, they would be counted. Accepted members were officially “non-ugly”. Rejects were hounded off the site.
Nonuglies was incredibly cold, elitist, and nasty. The original community shut down after a few months, and was reborn in various guises. And at the time, Nonuglies was very popular: loved and hated in equal measure — a squirming petri-dish of human nature.
What’s really amazing to me is the levels of self-exhibitionism the internet allows. Livejournal gives teens a platform to write about their lives, and garner popularity from it. We have self-made YouTube stars (leading to real-life, six-figure TV contracts). We have people documenting their lives in visual minutiae on their Flickr photo accounts. Facebook allows people to build an entire persona. Chris Pirillo streams live from his desk 24/7.
Who’s watching all this? What motivates it?
The “invisible audience” is an interesting term and is brought up in the NY Magazine article linked above. It really is possible to be famous on the internet, and I think it’s the motivation to be seen that motivates this self-documentation. Teenagers in particular battle for a sense of individuality, and they are making use of these online tools to do it. Inhibition is overcome in the process. On one hand, this self-confidence is great; on the other, it could be self-sabotaging — for starters, Google might be unforgiving to the data-trail you left throughout your confused teenage years. Nevertheless: the desire for self-invention in young people is there; the internet has given them the tools.
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I think that most people, in particular teenagers, don’t have the necessarily high levels of self esteem required to think they have something worth showing the world, much less something they can become famous by showing.
Maybe it’s not about being famous, but about having a voice. About getting noticed. About “being someone”. That very basic human need to have other people who give a toss. Website visitors, rss subscribers, commenters - they all fill that gap, at least in part.
Fame is, I’m sure, a motivating factor for some but I reckon most just want to say something and to have that something heard - by two or four or twenty-seven people they know or could get to know.
You mention the need for individuality. I think that, rather than a desire to be famous, which is essentially exhibitionism, drives most of the serial self-documentation that goes on. That and it’s kinda fun.
Hi Robin,
You’re right: I do think it’s about finding a voice.
But isn’t being heard a level of fame? Having a voice is a level of fame, subscribers / visitors / commentators on your blog: a level of fame.
It’s a matter of gaining notoriety in a community, which is a product of self-expression. Perhaps those who use the internet as a platform for self-expression aren’t aiming for fame, but that it’s sometimes a product.
Rebecca