iPhone’s emphasis on interface

, , , , , , — Rebecca Cottrell on August 17, 2008 at 2:55 pm

I came across this really interesting article on mobile typography at the Ministry of Type blog. It spells out the difference between the iPhone and the average mobile phone.

It’s also the only phone that’s been advertised purely on its UI, because that’s what the whole thing is about. The adverts for the Samsung D840 showed you the hardware buttons and how the glossy front of the phone is so reflective it can be used as a mirror, but with no showing off of the UI. The Motorola RAZR had a similar set of ads - you’re invited to gawp at the thin, sleek hardware, but you’re not shown the UI. Same for most of the Nokia ads in fact. That’s because the default UI is at best workable, at worst, hideous.


Why is most mobile UI design unusable, unresponsive, and ugly? Here’s one theory: “If the UI of these other phones was usable, responsive and beautiful, there’d be little need for themes and a big source of revenue (from advertising on the theme sites alone) would disappear.”

I’m not sure if this is a serious theory, but there might be some truth in it. Desperate to upgrade their poor interface experiences to a superior one, users purchase a new theme, hoping it’ll solve their problems. Unfortunately, themes are superficial solutions to mobile interface problems. Anyway, I don’t think this theory works, though it does highlight a problematic approach to interface design.

Manufacturers need to address the deeper problems with interface design on the mobile phone. They must focus on making software and hardware more powerful in order to accommodate users’ needs, as the mobile phone becomes a web-browsing device as well as a phone. Manufacturers will, and are, shifting from seeing a mobile phone as a mobile phone, to seeing it as a mobile internet device as well. Nokia admitted in May that they’re now competing with Apple, Microsoft and Google.

Mobile’s restrictions are frustrating both for users and for designers. One of the most frustrating things for me right now, to use one example, is working with antialiased outlines on mobile phone graphics. For those unfamiliar with the term, antialias means, in plain English, the smoothing process between the object and the background, whether font or graphic element. (Here’s a simple illustration.)

Mobile interfaces, composed of typography and graphic elements, suffer because of this lack of support for alpha antialiasing across devices. When I say mobile interfaces “suffer”, I really mean users. Lack of wide support for alpha antialiasing is just one example of the inadequacies of mobile interfaces. However, inadequacies present new, interesting challenges, both for designers working with the imposed restrictions, as well as companies spotting opportunities for improvement.


The future belongs to the uninhibited

, — Rebecca Cottrell on May 3, 2008 at 11:56 pm

Chris just sent me a link to this fascinating New York Magazine article on how young people are using the internet to build their identity online.

I was, to some extent, part of the phenomenon of exhibitionist, obsessively-self-documenting teens on Livejournal. I started off on Livejournal writing plain, dull, what-I-had-for-lunch journal entries (FYI, I now do this on Twitter).

As I connected with other Livejournal users, I realised that I could tailor my posts to garner more comments (the cherished stamp of popularity). Comments motivated my writing, and I wrote to amuse, entertain, and to provoke commentry. I enjoyed having readers who commented on my posts as much as I enjoyed writing the posts.

I wasn’t as as obsessed with it as some. Some contacts on Livejournal would document themselves with endless photographs. And then I remember a community popping up on Livejournal, sometime in 2003, called “Nonuglies”. To join this community, wannabe members were asked to submit a journal entry to the community featuring three photos of themselves. Existing members would then vote “yes” or “no” on whether the applicant was beautiful enough to be accepted to the site. After the board had cast their votes, they would be counted. Accepted members were officially “non-ugly”. Rejects were hounded off the site.

Nonuglies was incredibly cold, elitist, and nasty. The original community shut down after a few months, and was reborn in various guises. And at the time, Nonuglies was very popular: loved and hated in equal measure — a squirming petri-dish of human nature.

What’s really amazing to me is the levels of self-exhibitionism the internet allows. Livejournal gives teens a platform to write about their lives, and garner popularity from it. We have self-made YouTube stars (leading to real-life, six-figure TV contracts). We have people documenting their lives in visual minutiae on their Flickr photo accounts. Facebook allows people to build an entire persona. Chris Pirillo streams live from his desk 24/7.

Who’s watching all this? What motivates it?

The “invisible audience” is an interesting term and is brought up in the NY Magazine article linked above. It really is possible to be famous on the internet, and I think it’s the motivation to be seen that motivates this self-documentation. Teenagers in particular battle for a sense of individuality, and they are making use of these online tools to do it. Inhibition is overcome in the process. On one hand, this self-confidence is great; on the other, it could be self-sabotaging — for starters, Google might be unforgiving to the data-trail you left throughout your confused teenage years. Nevertheless: the desire for self-invention in young people is there; the internet has given them the tools.

The Mobile Web

, , , — Rebecca Cottrell on April 30, 2008 at 8:47 pm

Tim Berners-Lee says the web is in its infancy. We have only just begun to see how the internet is being used to overcome distance, share information, and connect people together. The future web, Sir Tim says, will put “all the data in the world” at the fingertips of every user.

Whilst desktop and laptop computers have defined how we experience the web, I believe that the benefit of the web is best when you can use it anywhere. McGuire’s law is that the value of any product or service increases with its mobility.

So, the mobile web…

Mowser

In many ways, I think Mowser was a great idea. I also think that in many ways, Mowser missed the point. This is aknowledged by its creator, Russell Beattie, in his leaving letter, which was widely and wildly misinterpreted after it was published. Beattie’s leaving note, far from being doctor’s autopsy notes for the mobile web, is actually full of vision and hope for what the mobile web should be like.

In a way, it heralds the death of a certain kind of aenemic mobile web, and one we didn’t want in the first place. Mowser’s failure, although sad, should help to guide others working in the shaping the future of the mobile web:

I think anyone currently developing sites using XHTML-MP markup, no Javascript, geared towards cellular connections and two inch screens are simply wasting their time. [...]

Let’s face it, you really aren’t going to spend any real time or effort browsing the web on your mobile phone unless you’re using Opera Mini, or have a smart phone with a decent browser [...].

Mowser depended on stripping down the web to make its content accessible to devices with primeval browsers. It’s a good thing that users are not happy with this kind of bloodless web. It’s definitely not good enough. Instead of working to strip the web down to work on limited, boring, terrible browsers, we should work to make devices better, and we should work to make browsers better:
What’s going to drive that traffic eventually? Better devices and full-browsers.

The future of the mobile web depends on giving people a great time while they’re using it. M-Metrics recently revealed that 85% of US iPhone owners use the web, vs 58% of smart phone users. Only 13% of the market as a whole used the web.


It’s not the mobile web, it’s the web…?

The mobile web should exist as a term. But it should not refer to a different web. We can’t deny that how we access and use the “mobile” web is different from how we might use it at home. This does not refer just to the device that the web is viewed on; it refers also to what we use the web for.

We need to make mobile web experiences better. To do this, we need to try and identify how we use the web outside of our homes; and how this is different from how we use the web inside of our homes. E.g., we might not want to do intensive research whilst out shopping; but at home, we might meticulously research and compare reviews for a restaurant.

Despite this, we cannot, and definitely should not, separate the web we view on our laptop from the web we view on our mobile device. Tim Berners-Lee is vehemently opposed to .mobi domain names for this reason:

The Web must operate independently of the hardware, software or network used to access it, of the perceived quality or appropriateness of the information on it, and of the culture, and language, and physical capabilities of those who access it.

Reformatting or splitting the web is not the answer. What we need is what Beattie described in his leaving letter: that is better browsers and better devices. That’s the only way the traffic is going to be there; and the iPhone, despite its scrolling, tapping, and zooming, has shown us what the mobile web should be like. In any case, the experience that the iPhone and iPod touch give us is far from perfect. But it’s far more enjoyable to use than the devices put out by its competitors.

I believe the popularity of the iPhone and the iPod touch has had very little to do with its marketing investment. The iPhone and iPod touch has posed a challenge to its competitors, and the iPhone killer, and not the iPhone catch-up, will be the one that pushes the device and browsing capability further.

Experience Machine

, , , , — Rebecca Cottrell on April 19, 2008 at 2:08 pm

I’m a new student of “Experience Design”. Can you really design experiences?

One of the books I discovered in my flat a few months ago was the best-selling ‘The Seven Habits of Highly Effective People’ (by Stephen Covey). The book advocates the idea of a life that is governed by “principles”, by which positive outcomes are the natural product of this way of living, and not necessarily the aim. So according to Covey, a life led by positive principles leads to positive outcomes. A similar approach can be taken towards design, in terms of experience. The idea is similar: a designer focused on human experience of the finished object, rather than “designing an object”, will produce superior work.

I’ve just started to read Bill Buxton’s ‘Sketching User Experiences’. Here’s a quotation from Buxton’s website:

Ultimately, we are deluding ourselves if we think that the products that we design are the “things” that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have. Design that ignores this is not worthy of the name.


For me this is a totally new and very exciting way of looking at design.

We live in terms of experiences. We are surrounded by objects that give us an experience. Le Corbusier’s opening line in his 1923 book, ‘Vers une architecture’ (towards a new architecture), is “a house is a machine for living in“. I think this is a good approach to architecture. A house is a machine for living in, and a house is populated by various other man-made things such as a bed, a bookcase, a bedside table, a lamp. We experience a lamp when we attempt to turn it on and off. We experience a bed when we lie on it. We experience a bookcase when we put our books in it. If we can identify the components of what makes an experience good, then experiences are designable.

Objects we choose to surround ourselves with are, on the whole, man made; and they are objects which we have selected ourselves. We select these objects because they are easy to use, cheap, practical, aesthetically-pleasing, or all of these things. In other words, we choose to surround ourselves with objects that give us a pleasant experience. A designer who designs with this experience in mind is looking at the top of the hierarchy of everything a designer should be thinking about. Design exists to give human beings a good experience, whether it’s an entire city, a map to navigate the city, a dictionary, or a clear dictionary typeface.

I think a big enemy for designers is distraction, or approaching a problem with an existing agenda or idea in mind. Role-models (i.e. famous graphic designers, artists, architects) and inspirational objects (i.e. examples of existing examples that you admire by famous graphic designers, artists, architects) can distract and obscure, rather than clarify and help. By focusing on experience, the designer has a clear canvas. Good experience is the aim, and it doesn’t matter how you reach this aim. It includes both function and aesthetics, as both are necessary for a good experience, and both are necessary for a good design.

Experience design is very relevant to mobile design, and even more so as the small screen attempts an increasingly ambitious portfolio of capabilities that the desktop/laptop computer can already do. Designing applications that provide the user with a delightful experience is one thing. Working out how to deal with the desktop-scaled web on a small screen is another. I’m looking forward to giving this more thought…

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© Rebecca Cottrell 2008 | @rivalee